Equestrian Professionals: Building a Brand

You could be the best coach, therapist, rider, trainer or professional in the world, but if the world doesn't know about you, or how you can help them in a way that others can't, they will not become a client of yours.

Join Callum Banfield, Dee So'oialo and Dickie Waygood for 3 educational and thought provoking workshops, in a slightly different context than usual.

Stemming from a shared love of personal branding and the art of being able to communicate your philosophy to others, but approached from three different perspectives and individual strengths: graphic, copy and speech; we have put these 3 workshops together to give you the information you need to stand out in an incredibly competitive industry.

We'll deep dive into your individual personality traits, what separates you from others, get clear on your personal and professional values, and show you how you can capitalise on digital marketing, better understand social media and build an audience that you can turn into clients, all with the aim of being able to help more horses and/or riders.

Monday 5th May 7pm - Building a Brand

Everyone wants to help, but help could mean telling a rider something they do not want to hear, or it could mean helping a rider have a nice day. Your professional identity is shaped by your personal experiences, what you stand for and your beliefs, all completely unique to you. This workshop will focus on getting clear on your personal brand and the art of being able to communicate it to someone behind a screen, so you can not only grow your client base, but work with clients that you actually want to work with.

Monday 12th May 7pm - Marketing Your Brand

Navigating social media, digital marketing and content creation is a minefield, particularly as our strengths usually lie in our work, but to reach new clients in the 21st century, it's important to understand how algorithms work, what content should go on each social media platform, and how to structure compelling content. We'll discuss what platforms you should be using, how to stand out and grab attention, the art of persuasion and different strategies to fill your diary.

Monday 19th May 7pm - Your Professional Identity

An inspiring talk from Dickie Waygood MBE, who will share his own journey from starting out in the industry to becoming one of the most influential individuals in Equestrian Sport. By being clear on your principles and communicating them well, you can dictate the culture you want between you and clients, creating mutual respect, trust and an environment to allow clients to fulfil their potential.

All workshops will be recorded and ticket holders will receive the recording if you cannot join live or would like to rewatch anytime.

Strictly limited to a small number of tickets to invite discussion, and to give a small number of professionals the opportunity to use our marketing strategies.